GAME & LOGO DESIGN
I designed the V2 logo, marketing style and splash screen for the game Word Tag developed by Mrs Wordsmith.
Word Tag
Word Tag is a children’s education mobile game which teaches vocabulary through graffiti. It launched in the winter of 2021 by Mrs Wordsmith.
I designed the V2 logo, marketing style and splash screen in the game. Moreover, I have assisted with in game UX flows.
Brief
Age up existing logo and splash screen designs made by previous Subway Surfer designer Stephen Lyhne the fastest way possible. And introduce the Mrs Wordsmith branding to the logo.
I quickly concluded to focus on the colour palette, adding a 3D rendered character and introducing a simpler 2D element to link with the company's other illustrated products.
The original base logo design.
Process
Over 30 different designs for the second logo version were done including extensive colour exploration and teamwork with the Danish Word Tag team.
Elements of the typography before 3D extruding.